For this division of the MOUEHLA GROUP INC, it’s all about using our enormous resources and experience in international marketing and visibility, our worldwide business and media connections, our multilingual and multicultural assets, to promote and market innovative products and services of interest to consumers worldwide. We work with tangible and intangible products in a wide variety of industries, destined to enhance the lifestyle of global consumers. It’s all about:

1. Increasing the market share of trend-setting U S companies globally:

Beginning in the second half of the twentieth century, international trade became the fastest growing sector of the world economy, increasing from less than $200 billion to more than $6 trillion between 1975 and 2005. Today, a score of visionary companies are looking for ways to get the biggest piece of that pie, some encouraged by the unity of Europe, others by the tremendous overall psychological appeal of innovative US products and services to worldwide consumers, as well as the many advantages deriving from global trade: ability to exploit comparative advantage, sales increase, leverage of strengths, product life extension, profit increase... Our aim is to resourcefully assist innovative companies in their complex globalization process and to strategically increase their bottom line worldwide. Our target territories being Europe, Africa, North and South America, the Caribbean.

2. Increasing the market share of innovative foreign companies in the US

   Foreign companies targeting the US market can rely on our intense understanding of the complexity of the media driven American consumer. Hot Brands Worldwide has conducted a thorough and accurate analysis of US submarkets, and selects only foreign products and services with a high marketability potential in the respective submarkets. Our wide connections in all marketing channels, and our media contacts facilitate market development strategies for our clients.

3. Giving our clients a distinctive edge over the competition as:
   • Their sales/marketing representative or distributor

   Every product and service we agree to represent is guaranteed absolute success in the submarket targeted. For most products we require exclusive representation in the submarket.

   • Their-global public relations and visibility agent

   Through our enormous contacts with major media outlets worldwide, our very creative and targeted promotional and visibility techniques, our writing and language skills, we guarantee an optimal exposure for products and service, and we build a serious reputation for our clients in the global market while minimizing their advertising and promotional costs. Furthermore, we assist in the planning and development of efficient positioning strategies congruent with each territory.

4. Building successful strategic alliances with companies in the global market:

   Hot Brands Worldwide is the ultimate liaison, and networking bridge for innovative companies worldwide, connecting them with potential distributors, licensees, contract manufacturers, and other joint-venture-interested foreign parties.